Digital customer acquisition marketing responsible for the management, optimization and success of Medtronic digital marketing efforts. Drive the development and execution of best in class marketing campaigns across digital channels including corporate sites, SEM, customer loyalty, Facebook, YouTube, Mobile, and charitable alliances.
Manage and execute customer acquisition strategies Meet aggressive customer acquisition targets, forecasts, and cost per sale goals Create eCommerce campaigns to drive purchases through a health insurance application (22 screens) Optimize campaign elements based on constant data analysis, creating performance reports, and disciplined testing Oversee agency partners directing media buying activities in Search (PPC), Ad networks (remarketing), contextual, portals, lead purchasing, non-search text advertising, opt-in email campaigns, database marketing, re-contact strategies, affiliate marketing, and CPL campaigns Lead creative teams to develop effective landing pages, websites, messaging concepts, banners, emails, text ads and copy Manage a large-scale, profitable Pay Per Lead program using micro-optimizations to variables such as state mixes, pricing negotiations, weekday âsweet spotsâ, and CPLs Identify opportunities to grow existing channels and expand into new channels to drive growth Work with internal teams to ensure that leads are properly delivered and volumes match current staffing to improve conversion rates Analyze and track performance metrics on a weekly and monthly basis to inform campaign optimizations Provide regular financial forecasts tightly managing budgets, incremental budgets, SOWs, insertion orders, accruals, etc. Collaborate with social media and brand campaign directors to brainstorm ideas and integrate direct marketing goals Work with sourcing department to conduct agency searches, performance reviews, and renegotiate contracts Develop strategic relationships with publishers, ad networks, emerging technology companies and other B2C companies with strong brand identities
Develop online sales and marketing strategies Annual budget forecasting, oversee spending Manage external agency and technology vendors Lead agency in development of ad buys, creative, and promotions Facilitate and deliver cross-departmental projects for internal clients Present performance assessments to management Host brainstorming sessions, define and disseminate product vision to internal and external teams Develop and implement websites and marketing programs across different channels: consumer, groups, unmanaged corporate, corporate contracted, agents, and frequent flyers Oversee search engine marketing Mediate escalated customer service issues Create engaging bi-monthly e-newsletters; grow database Interpret airline policies into consumer-friendly communications Update multiple websites regularly
Marketing and Business Strategy Consulting
Researched and prospected for leads through existing and new business contacts. Created relationships with potential clients. Initiated and implemented aggressive business development and marketing strategies. Wrote proposals, budgeted projects, and developed and made presentations. Consulted with clients to determine the best solutions to meet business goals for database and online marketing, online advertising, and promotions. Developed strong strategic alliances and vendor relations network.
Initiated the business development department for the Los Angeles office. Introduced Arc to the LA market through networking, marketing and company events. Attracted new leads through existing and new industry contacts. Developed strong strategic alliances and vendor relations network. Authored client operational strategies including business process and content production flow, organization charts, reporting definitions, and hiring strategies. Significant Accomplishments: Established company presence in the LA market. Attracted and engaged reputable clients that led to follow-on engagements. Completed a successful operational assessment for an entertainment/new media company that determined their organizationâs infrastructure, roles and responsibilities, business processes, departmental handoffs and the operational impact of the service offerings.
Lead acquisition, needs assessment, proposal writing and budgeting. Consulted with clients on customer relationship management and online marketing campaigns. Maintained client relationships and follow on sales. Accomplishments: Aided in acquiring our first contract with Amgen. With partner, grew a minor account into the second largest account for the West Coast. Successful in creating a low cost, cross-industry marketing plan to introduce ownership change and addition of new services. as Senior Project Manager: Allergan.com - Coordinated over sixty clients on thirty simultaneous projects including corporate redesign, B2B and B2C marketing programs, Intranet applications, international sites and media campaigns. Acted as key client liaison insuring goal relevance through industry and market changes.
Internet Outfitters was bought by AppNet. AppNet was later bought by CommerceOne, as is the story for many technology companies at this time.
mail room, content management database, desk assistant, script coverage
BS
Non-degree program
Concentration: International Studies
Diploma
Internet, marketing, social media, social commerce, philanthropy, travel, gardening, family, networking, scuba, speed walking
Social Networks